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Why Confidentiality Is Important When You Sell Your Business


Business buyers tend to think buying a business is like buying a house or car. The owner runs some ads, interested buyers respond, they negotiate for a little while and in a few days or weeks the deal is closed. Nothing could be further from the truth.

Many very good businesses take a year or more to sell.

The problem is with the buyer's perception: if he knows you've been trying to sell your business for 6 months to a year, he may think there is something wrong with your company. Once the buyer has this perception in his head (it may be spoken or unspoken) it becomes almost impossible to sell for the best price.

The last thing you want to happen is for one of your suppliers, customers or competitors to tell your prospect that you have been trying to sell the business for 6-12 months but have not been able to find a buyer. Because the typical buyer doesn't understand that even the healthiest business can take 1-2 years to sell, he starts getting nervous. He asks himself, "why doesn't anybody want to buy this business?" "What am I not seeing?" Next thing you know, he's searching for some other opportunity to buy.

While negotiating, you want to have as much control as possible. If you're in a hurry to sell because your employees are getting nervous or a competitor is spreading rumors it will always cost you money.

For this reason, when you decide to sell, keep this decision close to your vest. Don't tell people who can't do anything to help you. Only tell the people who can help you sell the company - your accountant, lawyer, advisors etc.

The bottom line - maintain your confidentiality and you will maintain control of the seling process.

 

 

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More Articles On How To Sell Your Business:

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Why It Is So Hard To Sell Your Business

Do You Need A Business Broker To Help Sell Your Business

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Use TheBizSeller.com to help sell your company and you'll have guaranteed confidentiality. Plus you'll get pre-screen business buyers and you pay no broker commissions when you sell. Click Here for the details on how we can help you sell your business fast.

 

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